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Research papers

Stop asking questions

The challenge for MR is to deliver the insight needed to make the right management decisions. The basic MR tool is asking questions, analysing the answers through statistics and/or interpretation and deriving meaning from this analysis; however, this...

Catalogue: Congress 2007: Excellence
Authors: Dave Snowden, Jochum Stienstra
September 19, 2007
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Citation

Snowden and Stienstra (2007a, September 19). Stop asking questions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/stop-asking-questions